Paralympics Super Bowl

For Toyota sponsorship of the Paralympics, we were tasking to find a true and compelling story of actual athletes and bring their tale to life for the Super Bowl. We found our heroes in Brian and Robin McKeever, two brothers who competed against each other in the Olympics only to come together as a team in the Paralympics when Brian unexpectedly went blind from Stargardt Disease.

Our spot was featured on the Today Show, NBC News, USA Today, and Rolling Stone.

Awards: Clios - Silver x 3, One Show - Shortlist x 4.